Why Branding Matters?

Stand Out in the Crowd!

First impression is the last impression, well said!!! When a client/customer or any person visit or see your company banner, what do everyone see? Every item of your brand say something about who you are and what services you offer. Branding plays s vital role in competition as it helps people understand your mission. If you aren’t sure why branding even matters, then you need to check what it could achieve for your company.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

An eye-catching logo can express the importance of their products, vision and services what a company provides to their customer base. With a crisp and clear brand logo, you can express make your positive impact on your cusotmers, which will be huge benefits for the company in long run and help to bring sales leads. A logo should be expressive and designed with care with100% accuracy.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

Before start working on logo design, our design closely looks at the field or industry which helps them get a sense of the environment the logo’s going to live in. It really helps to a designer who didn’t get a chance to work in such field or domain before. Another strong point which helps this step is to understand the current trends and demand of domain.

Once the designer understands the objective of the logo, and field understanding, the next step is to understand the client requirement and choice for a logo and also collect information about target industry. This steps involves a lot of back and forth, asking questions, and pushing the client to articulate and deeply explain their value proposition. This process is a kind of brainstorming with the client which sometimes helps the client to come up a better idea of his product and logo.

Sketches

The designer usually tries to present the client with between two and three different style options. In this step of rough drawing, designer sometimes shows his previous unused worked related to the same industry which can be useful for the client. We provide 3 repetitions for the logo designer, which can force client and designer to work on each iteration at their 100%.

Digitization

Any company logo is one of a vital aspect of their marketing collateral. As the company has to use their logo on a wide variety of materials, from corporate branding materials such as their website, business cards, boards, wallpapers and letterhead also on their deliveries and supplies if belong to such field. On such materials, regardless of the size, the logo should be crisp and clear. This is because they have a “vector” file of their logo.

Color

Select a particular colour for a logo is another important and impactful choices a user and designer can make. Going for a right logo, colours can highlight your business’ strengths and help you attract the target customers. And on the other hand, wrong colour choices can make reverse effects.

We all have heard of colour psychology, which self-explains the impact of colour on physical and behaviour.

Final Logo

In last when the logo’s finished, a designer will discuss with a client to verify which file formats and changes they need to make logo better. For example, Icon needed their logo to fit on the bottom of a snowskate. A restaurant might need menus, signage, and shoe/t-shirt design.

Designing and finalising a logo from scratch is a difficult yet creative process that takes a lot of research, knowledge of a business and its audience, and a deep consideration of the principles of logo design